Google is Skynet

Google sued for £264 Million by French search engine

With Google having already taken over the world it’s hardly surprising that other search engines are now beginning to line up and try and topple Google off its perch. An article that appeared on the BBC website recently reported that a French Internet search engine 1PlusV is suing Google for 295 million Euros (£264 Million). They claim that Google has used its market dominance to block the development of rival services. 1PlusV claim that its actions are designed to help all companies, not just themselves, against Google’s wilful exploitation of the internet. Closer competition rules need to apply.

International roaming is something that has been on many people’s minds recently and the term has been used on Google a lot in recent months. Yet some industry analysts are alleging that Google is not always providing the most relevant or trusted results on this and many other search terms. As it operates a ‘pay per click'service for its clients it is hardly surprising that you won’t always get the most trusted results to show first, but as anyone will tell you the ‘pay per click'results are always shown within a light pink background to distinguish themselves from the results that have ranked all by themselves.

We are entering a tricky and complicated mine field with SEO and Google in particular as there is still no clear international regulation on these matters. Until then it will be the decisions of the courts from different countries that shape the way of things to come.

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